Professional Certificate Course in
Social Media & Web Analytics Training
- Get Trained by Trainers from ISB, IIT & IIM
- 16 Hours of Interactive Online Sessions
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"Create your digital footprint with Social Media Analytics. The market is expected to grow $20.65 billion by 2025." - (Source - Modern Intelligence). The Digital Marketing sector in India is valued at $400 million and the social media analytics market is 5% which roughly comes to $20 million. Social Media analytics is perhaps the best route to inspire a connection between your audience and brands and social media provides a wonderful platform for nurturing this bond. It acknowledges your relationship with your consumer and gives feedback regarding how your content or messages are perceived by your audience. Stats reveal that in 2021 there will be around 800 million active Internet users and 451 million social network users in India. The average Indian social media user hangs out for 17 hours on social media platforms each week and downloads more apps than residents of any other country.
Social Media & Web Analytics Course Overview
This social media and web analytics course will enable participants to design a Social Media Marketing strategy combining IoT, Cloud Computing, Machine Learning, and Artificial Intelligence. The course begins with an overview of digital marketing concepts, devising KPI's and other performance metrics in digital marketing. The course instructs the aspirant on the techniques used to extract social media comments and analyze unstructured textual data. This course will teach you to apply network analytics and identify key influencers for marketing. Understand the science behind the Google ranking algorithm Google Adwords and decide upon the right metrics. Get acquainted with ad quality score and landing page quality. Learn digital attribution and combine IoT, Cloud Computing, Machine Learning and Artificial Intelligence to craft a winning marketing strategy. Discover the mobile analytics ecosystem and master location-based analytics and its applications to digital marketing in the best Social Media analytics training institute.
What is Social Media Analytics?
Social Media Analytics is one crucial business tool that analyzes data collected from various social media sites and blogs and then derives valuable insights to facilitate better content and business decisions. It is used to unearth customer opinion to brace marketing and customer service activities. Initially, the analyst collects the data and determines which business goals the data that is gathered will benefit which usually involve revenues and costs. Then the analyst will devise Key Performance Indicators (KPIs) to evaluate business analytics data. The popular social media analytics tools are R, Python, and TensorFlow.
Social Media Analyst?
Social Media Analysts gather data to devise brand maintenance strategies across social media platforms. The person must be skilled in online communication and Search Engine Optimization. The incumbent must also devise new ways to increase sales via new platforms, increase brand visibility, and writing strategies to engage with Internet audiences via social media.
Social Media Analyst Tasks
1. Collate, organize, and store information collected from social media including metadata in databases.
2. Produce content on social media platforms for the company as per guidelines.
3. Develop KPIs to track and comprehend brand and customer perceptions and behavior.
4. Create reports to senior management on the performance of the brand, gaps, and opportunities.
5. Apply data-driven analytic techniques and statistical methods to extract valuable insights from the data collected.
Social Media & Web Analytics Learning Outcomes
The primary aim of this Social Media and Web Analytics course is to coach the aspirant to become proficient in analyzing unstructured data such as social media comments and customer reviews to understand the sentiments of customers. Students will apply network analytics and devise KPI's and other digital marketing metrics. The student will also learn about Ad quality score, landing page quality, etc. Advanced analytics with machine learning algorithms is the key takeaway of this course. Here the aspirant learns to build prediction models on the number of people who might click on ads and buy products. Digital attribution is the integration of a company's strategy with the most appropriate digital channel like IoT, Cloud Computing, and Machine Learning. Understand the different features of digital attribution. Various machine learning algorithms to predict increasing clickthrough rate and throughput rates are discussed. Students will learn to combine IoT, Cloud Computing, Machine Learning, and Artificial Intelligence to craft a winning marketing strategy. Mobile analytics used for futuristic marketing is also on the agenda of this social media analytics course. This is undoubtedly one of the best Social Media and Web Analytics courses in the industry.
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Who Should Sign Up?
- Marketing Managers or Directors
- Brand Managers
- Sales Managers or Directors
- Public Relations (PR) Professionals
- Business Development Managers and Directors
- Senior Operations Managers and Directors
- Senior Executives
- Business Owners, etc.
Social Media & Web Analytics Course Modules
The premier modules of this Social Media Analytics course discuss the foundations of digital marketing and the criticality of social media marketing to any organization. This module also teaches students how to devise KPIs and other common metrics of digital marketing. The process of text mining is the central theme of the next module. In this module, students will understand how to extract comments from the web and social media and analyze this unstructured text data. The techniques of network analytics allow us to identify the influencers of the marketing campaign. These techniques feature in a separate module with a real-life case study. The science behind the Google ranking algorithm Google Adwords which is probability driven is the focus of another module. The concluding modules introduce the student to the mobile analytics ecosystem and the rudiments of location-based analytics.
Understand the digital landscape and how it impacts the organization. The prime focus of this module will be devising KPIs and Metrics in Digital Marketing.
Customers speak about the brand and about the features they expect from the product / service. Understand how to extract these comments from web and social media and analyse this unstructured textual data.
Persons with maximum connections on social media is not always the best perform to market our products/services to. We have to perform network analytics to select influencers for the marketing campaign. This modules teaches you techniques to identify such influencers. It also includes a real life case study.
Understanding the science behind the Google ranking algorithm and deciding upon the right metrics, which is probability-driven is the prime focus of this module. Learn about Ad quality score, landing page quality and many more terminologies as part of this module.
Learn how to use Machine Learning algorithms to predict the success of digital marketing campaigns.Also learn to predict on the number of people who might click on ads and how many of these will purchase a product /service. Learn advanced data analytics in digital marketing as part of this module.
Learn how to integrate your marketing strategy with IoT, Cloud Computing, Machine Learning, and Artificial Intelligence. Learn to select the most appropriate marketing channel for your digital marketing plan in this module.
The number of smart phone users will grow exponentially in the future. Advertising your products on smart phones and other mobile devices assumes great importance. This module introduces the student to the mobile analytics ecosystem and the concepts of location based analytics.
Trends in Social Media & Web Analytics Course
The Digital Marketing sector in India is valued at $400 million and the social media analytics market is 5% which roughly comes to $20 million. In 2020 there are 300 million Facebook users in India- The largest Facebook user base. 2 in every 3 Indians have a smartphone and are on some social media site. The digital ad spending the highest in all media spend will touch $5.89 billion in 2024. Due to this explosion of data on social media websites, it becomes necessary for companies to advertise on the Internet and engage consumers. They will need to lean heavily on social media analytics firms and social media analytics professionals to understand the audience and their brand response. This is one of the emerging hot careers- social media analytics!!
How we prepare you
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Job Placements in Social Media & Web Analytics Analytics Fields
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Complimentary Courses
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Unlimited Mock Interview and Quiz Session
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Hands-on Experience in Live Projects
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Certificate
Earn a certificate and demonstrate your commitment to the profession. Use it to distinguish yourself in the job market, get recognised at the workplace and boost your confidence. The Social Media and Web Analytics Certificate is your passport to an accelerated career path.
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Alumni Speak
"The training was organised properly, and our instructor was extremely conceptually sound. I enjoyed the interview preparation, and 360DigiTMG is to credit for my successful placement.”
Pavan Satya
Senior Software Engineer
"Although data sciences is a complex field, the course made it seem quite straightforward to me. This course's readings and tests were fantastic. This teacher was really beneficial. This university offers a wealth of information."
Chetan Reddy
Data Scientist
"The course's material and infrastructure are reliable. The majority of the time, they keep an eye on us. They actually assisted me in getting a job. I appreciated their help with placement. Excellent institution.”
Santosh Kumar
Business Intelligence Analyst
"Numerous advantages of the course. Thank you especially to my mentors. It feels wonderful to finally get to work.”
Kadar Nagole
Data Scientist
"Excellent team and a good atmosphere. They truly did lead the way for me right away. My mentors are wonderful. The training materials are top-notch.”
Gowtham R
Data Engineer
"The instructors improved the sessions' interactivity and communicated well. The course has been fantastic.”
Wan Muhamad Taufik
Associate Data Scientist
"The instructors went above and beyond to allay our fears. They assigned us an enormous amount of work, including one very difficult live project. great location for studying.”
Venu Panjarla
AVP Technology
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FAQs for Social Media & Web Analytics Program
Digital marketing certification program includes the latest advancements in the space of digital marketing. It includes Machine Learning and Predictive Modelling for effective results.
360DigiTMG is a training vertical of Innodatatics, which does consulting for various customers across the globe. All the real life experiences are translated into case studies and explained during the training.
We do projects for customers from various industries, sectors and domains. The project which is active at the time of course completion will be provided to the participants to gain real life experience. Participants will be guided and suggestions will be provided by industry experts.
Participants will receive course completion certificate from Innodatatics, USA., which is a consulting company in the space of emerging technologies.
This Advanced Social Media and Web Analytics training is for 16 hours spread across 2 days. Daily 1 hour of time for the next 15 days is sufficient to gain sufficient expertise on the subject.
All trainers with 360DigiTMG are industry experts. They work for 70% of time on various projects and another 30% of time on delivering training. This way real life experiences are shared with the participants by the trainers.
Jobs in the field of Social Media & Web Analytics
The typical job role of a social media analyst is a person who is responsible for maintaining a company's brand identity on social media and improving search engine optimization of a brand.
Salaries for Social Media & Web Analytics Professionals
The salary of a Social Media Analyst with 1 to 4 years of experience is Rs 3 lakhs per annum. For an experience of 5 to 9 years the salary is Rs. 5 lakhs per annum. The top employers in this field are Simplify360, Germin8, BlueOcean, Frrole, Unmetric, Infinite Analytics, Thoughtbuzz, KonnectSocial, Abzooda, Mavsocial.
Social Media & Web Analytics Course Projects
Social Media Analytics companies typically work on projects like Social Customer Services, Online Reputation Management, Real Time Market Intelligence, Social Media Performance Analytics, Historical Analysis, Value added report generation, Sentiment Analytics, Campaign Management, and Automated Scheduling to Social Network.
Role of Open Source Tools in Social Media & Web Analytics
The various Open Source tools used to monitor brands in Social Media Analytics are EditFlow, TweetReach, Sprout Social, Hootsuite, Brand24, ReFollow, Twitter Advanced Search, and Traackr. These tools help you manage your social media responses and blog content.
Modes of Training for Social Media Analytics
The course in Hyderabad is designed to suit the needs of students as well as working professionals. We at 360DigiTMG give our students the option of Interactive Live online learning. We also support e-learning as part of our curriculum.
Industry Application of Social Media Analytics
Social Media Analytics is used by all businesses that have a prominent presence on social media and rely heavily on Social Media to reach out to their end consumers. Most FMCG, retail, and BPO industries rely heavily on Social Media Analytics.
Companies That Trust Us
360DigiTMG offers customised corporate training programmes that suit the industry-specific needs of each company. Engage with us to design continuous learning programmes and skill development roadmaps for your employees. Together, let’s create a future-ready workforce that will enhance the competitiveness of your business.
Student Voices
Sunil Kumar Behera
8 months agoI've reached a major milestone in my Data Analytics internship with 360DigiTMG. With guidance from experienced mentors, they’ve really helped me get closer to reaching my goals. Embrace the valuable knowledge and skills gained and continue leveraging this opportunity to excel in the dynamic field of data analytics.
Balu Malli Reddy
8 months agoI'm Sai Manikanta, delighted to share my internship journey at 360DigiTMG. This internship has been a great opportunity for me to expand my limits and gain new skills. Diverse activities provided profound insights, shaping a promising future. Grateful for this opportunity, I eagerly anticipate forthcoming outcomes.
Manu R
12 months agoThe data analytics program was truly outstanding! The meticulously structured classes and enthusiastic instructors made learning both enjoyable and engaging. With this extensive knowledge at my disposal, I am not only confident but also eager to make significant strides in the field of data analytics.
J Vivek
10 months agoOne of the best institutes for training in Hyderabad. I am done with the Data science and Machine Learning course here. Trainers are highly educational and instructive. Invaluable experience gained through live projects, enhancing technical familiarity. Additional value provided through helpful working sessions further enriches the learning journey.
Kattamuri Mallikarjuna Rao
11 months agoThe teacher and staff are highly skilled at their jobs. They teach in a way that's easy to understand and interesting. They know a lot about the subject, so learning from them is great. The teacher plans everything well and explains hard stuff with lots of examples using Excel.
Mounika Devalamkadi
9 months agoIt was a wonderful experience for me as an intern to work in 360digitmg. This internship had made me become an expert in the field of data analytics which had greatly motivated me and Working with real-time datasets provided invaluable experience, enhancing my skills significantly.
Kanishta Pal
8 months agoIt was an awesome experience at 360Digitmg, offering the best resources and fostering excellent interaction. Working on real-life projects under expert supervision provided invaluable learning opportunities. Overall, it was a highly rewarding learning experience that contributed significantly to my growth and career advancement.
Gani Ganesh
7 months agoI found a great coaching institute in Chennai for data-related courses. I completed a successful data analytics program there. The trainers were skilled and supportive, especially Vijay, who made learning Python easy. Thanks to him and 360DigiTMG. I also learned Data Analytics with SQL, Tableau, and Excel.
Balasubramanian Siddnipalli
9 months ago360DigiTMG institute offers an exceptional learning experience, excelling in data science and machine learning. Despite lacking coding background, tutors ensured effective learning, making concepts easily understandable. Tutorial sessions covered job interview prep and case studies, with Mind maps boosting confidence. Highly recommend this Bangalore institute for data-related courses.
MD Kaif Khan
9 months agoExcited for upcoming internships, confident in my improved skills from the program. Explored new territories and gained invaluable experience. Ready to apply newfound knowledge and continue growing in future opportunities. Grateful for the journey so far, eager for what's ahead.
Rohith Reddy
7 months ago360DigiTMG institute offers one place where the course curriculum is so good and teacher training, equipping students with skills for their dream job. Grateful for the internship experience, including live projects, resume building, presentation practice, and interview preparation sessions. Enhanced confidence for future interviews. Thank you, 360DigiTMG, for the invaluable learning journey.
Janu Reddy
10 months agoThe data analytics with python course in the best coaching centre in Chennai. Finished the course well and worked on practical tasks. This helped me build my professional experience. By participating in interview preparation and project presentation sessions, I realized that I could present myself confidently to an interview.
Sai Abhilash
8 months agoDuring my internship at 360DigiTMG, I gained invaluable experience, expanding my knowledge significantly. The opportunity provided a rich learning environment, fostering personal and professional growth. Grateful for the wonderful experience and the skills acquired, which will undoubtedly shape my future endeavours.
Anji Ranjith
9 months agoGreat institute! Exceptional learning experience, especially in data science and machine learning. Tutors adeptly simplified complex concepts despite my coding limitations. Varied tutorial sessions prepared us for job interviews with insightful case studies. Mind maps boosted confidence. Highly recommend this Bangalore-based institute for data-related courses.
