Digital Marketing Interview Questions and Answers

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• Digital marketing is often referred to as___________.

  • a) Online Marketing.
  • b) Internet Marketing.
  • c) Web Marketing.
  • d) All of the above.

  Answer - d) All the above

• Digital marketing revolves around these 5Ds-

  • a) Digital devices, digital platforms, digital media, digital data, and digital technology.
  • b) Digital, digital platforms, digital media, digital data, and digital technology.
  • c) Digital devices, digital platforms, digital media, digital data, and offline technology.
  • d) All of the above.

  Answer - a) Digital devices, digital platforms, digital media, digital data, and digital technology.

• Which one of the following statements is true?

  • a) LinkedIn works best for B2B organizations.
  • b) YouTube is a great social network platform to show customers how to use your products.
  • c) Facebook is excellent for businesses that operate in the consumer market .
  • d) All the options.

  Answer - d) All the options

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• What is the best way to promote business on social media?

  • a) Choose the Right Platforms.
  • b) Encourage Engagement.
  • c) Provide Value & Don’t Over-Promote.
  • d) All of the above.

  Answer - d) All of the above

• What are the types of Digital Marketing: Choose the correct option

  • a) SEO, SMM, PPC, Radio Ads, Hoardings.
  • b) SEO, SMM, PPC, Newspaper Ads, Content Marketing.
  • c) SEO, SMM, PPC, Email Marketing, Content Marketing.
  • d) SEO, SMM, PPC, Radio Ads, Content Marketing.

  Answer - c) SEO, SMM, PPC, Email Marketing, Content Marketing

• What is WordPress?

  • a) CMS.
  • b) Framework.
  • c) Operating System.
  • d) Programming Language.

  Answer - a) CMS

• Which is the highest privilege level in WordPress?

  • a) Contributor.
  • b) Author.
  • c) Editor.
  • d) Administrator.

  Answer - d) Administrator

• Does Wordpress support Multilingual sites?

  • a) YES.
  • b) NO.

  Answer - a) YES

• Does WordPress use Cookies?

  • a) YES.
  • b) NO.

  Answer - a) YES

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• Which Plugin helps build pages in WordPress?

  • a) Yoast SEO.
  • b) Elementor.
  • c) Cloudflare.
  • d) Join.Chat.

  Answer - b) Elementor

• What is a buyer persona?

  • a) A buyer persona is a representation of customers who are not good for your business, product or services.
  • b) A buyer persona is an SEO techiquie to rank higher in SERP.
  • c) A buyer persona is a representation of your ideal customer based on market research, data about your existing customers, or just your hypothesis.
  • d) All of the Above.

  Answer - c) A buyer persona is a representation of your ideal customer based on market research, data about your existing customers, or just your hypothesis

• What information is needed to create a buyer persona?

  • a) Geographical location, Demographics, Title or profession, Buying motivation, Buying concerns.
  • b) Exact Address, Demographics, Title or profession, Buying motivation, Buying concerns.
  • c) Exact Address, Demographics, Title or profession, Buying motivation, when they got married.
  • d) Exact Address, Demographics, Title or profession, when they bought a house, when they got married.

  Answer - a) Geographical location, Demographics, Title or profession, Buying motivation, Buying concerns

• Which tool can be used to analyze the content gap in the website?

  • a) Facebook Ads & Google Ads.
  • b) Screaming Frog & SEO.
  • c) SEO & Canva.
  • d) Screaming Frog & Ahrefs.

  Answer - d) Screaming Frog & Ahrefs

• What is the full form of SEO?

  • a) Social Engine Optimization.
  • b) Search Engine Operation.
  • c) Search Engine Optimization.
  • d) None of the above.

  Answer - c) Search Engine Optimization

• What are Keywords?

  • a) They're the words and phrases that searchers enter into search engines, also called "search queries".
  • b) They're the negative words and phrases that searchers enter into search engines.
  • c) Both A & B.
  • d) None of the Above.

  Answer - a) they're the words and phrases that searchers enter into search engines, also called "search queries"

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• What is the Full Form of LSI Keywords?

  • a) Latent Social Indexing.
  • b) Latent Semantic Intent.
  • c) Latent Semantic Indexing.
  • d) Latent Social Intent.

  Answer - c) Latent Semantic Indexing

• What are 3 steps in which Google reads/scans all the webpages?

  • a) Crawling, Indexing, Picking the results.
  • b) Crawling, SEO, Picking the results.
  • c) Botting, Indexing, Picking the results.
  • d) None of the Above.

  Answer - a) Crawling, Indexing, Picking the results

• What are 2 SEO Types?

  • a) Title SEO & OFF Page SEO.
  • b) On-Page SEO & OFF Page SEO.
  • c) Mid Page SEO & OFF Page SEO.
  • d) Title SEO & Mid Page SEO.

  Answer - b) On-Page SEO & OFF Page SEO

• What is Off-Page SEO

  • a) Keyword Research.
  • b) Doing activities on someone else website to rank our website.
  • c) Content Optimization.
  • d) None of the above.

  Answer - b) Doing activities on someone else website to rank our website

• Which is the most famous or popular social media marketing network?

  • a) Whats App.
  • b) Twitter.
  • c) Facebook.
  • d) LinkedIn.

  Answer - c) Facebook

• What is the name of the Facebook analysis package?

  • a) Insights
  • b) Princeps
  • c) Viewership
  • d) Discover

  Answer - a) Insights

• Facebook offers 11 marketing objectives for your ads. Which one of these is NOT an objective?

  • a) Conversions
  • b) Brand awareness
  • c) Digital sales
  • d) Store visits

  Answer - c) Digital sales

• What does CPM stand for?

  • a) Cost per 10 leads
  • b) Cost per 1,000 impressions
  • c) Cost per 1,000 clicks
  • d) None of these

  Answer - b) Cost per 1,000 impressions

• In 2021, what are the 4 main ranking signals that the Facebook algorithm is made up of?

  • a) Recency, popularity, content type, and relationship
  • b) Engagement, popularity, content type, and relationship
  • c) Recency, popularity, content type, and engagement
  • d) Recency, engagement, content type, and relationship

  Answer - a) Recency, popularity, content type, and relationship

• Facebook lets you customize the image you use by setting:

  • a) TRUE
  • b) FALSE

  Answer - b) FALSE

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• What are user characteristics that you can target in your ads?

  • a) Age
  • b) Interest
  • c) Gender
  • d) All of the Above

  Answer - d) All of the Above

• What are the targeting options that are not available when targeting specific devices?

  • a) The device type (tablet or phone)
  • b) Whether or not the user is on a wifi connection
  • c) The device version (iOS 4, Andriod Lollipop, etc)
  • d) All of these are available targeting options in Facebook

  Answer - d) All of these are available targeting options in Facebook

• Cost per Click (CPC) and cost per 1,000 impressions (CPM) bids can be edited.

  • a) TRUE
  • b) FALSE

  Answer - a) TRUE

• Which type of audience targeting you will use to target users similar to people that already like your page?

  • a) That functionality is not currently available
  • b) Create a look-alike audience
  • c) Manually target each other
  • d) Target fans of a competitor's page

  Answer - b) Create a look-alike audience

• What does PPC stand for?

  • a) Pay Per Conversion
  • b) Pay Per Cost
  • c) Pay Per Clicks
  • d) Pay Per Content

  Answer - c) Pay Per Clicks

• What do you understand by Quality Score?

  • a) The QS defines the quality of keyword compared with Ads and Landing Page.
  • b) The QS defines the bid amount compared with Ads and Landing Page.
  • c) The QS defines the quality of keywords compared with competitor's Ads and Landing Page.
  • d) None of the Above

  Answer - a) The QS defines the quality of keyword compared with Ads and Landing Page

• What do you understand by "Search Term"

  • a) Search Terms are negative keywords for which your ads are triggered.
  • b) Search Terms are exact keywords for which your ads are triggered.
  • c) Search Terms are competitor's keywords for which ads get triggered.
  • d) All of the Above

  Answer - b) Search Terms are exact keywords for which your ads are triggered

• What factors affect the Quality Score?

  • a) CTR of the competitor's Keyword, Landing Page Quality & The relevance of Keywords and Ads
  • b) CTR of the Keyword, Landing Page Quality & Bid amount
  • c) Engagement, Landing Page Quality & The relevance of Keywords and Ads
  • d) CTR of the Keyword, Landing Page Quality & The relevance of Keywords and Ads

  Answer - d) CTR of the Keyword, Landing Page Quality & The relevance of Keywords and Ads

• Which are 5 different types of keyword matches?

  • a) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match
  • b) Intent Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match
  • c) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Long Tail Match
  • d) Intent Match, Broad Match Modifier, Phrase Match, Exact Match, Long Tail Match

  Answer - a) Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match

• What is the Full Form of PLA Ads?

  • a) Product Listing Ads
  • b) Product List Ads
  • c) Price Listing Ads
  • d) None of the Above

  Answer - a) Product Listing Ads

• What is Remarketing Audience?

  • a) Remarketing audience are the users who visited our website
  • b) The remarketing audience are the users who visited our competitor's website
  • c) Remarketing audience are the users who have not visited our website
  • d) All of the above

  Answer - a) Remarketing audience are the users who visited our website

• What are metrics in Google Analytics?

  • a) Are quantitative variables
  • b) Are qualitative variables
  • c) Are reports
  • d) Are tracking codes

  Answer - a) Are quantitative variables

• What is segments in Google Analytics?

  • a) Is a tracking codes
  • b) Is a session
  • c) Is a subset of data
  • d) Is a dimension

  Answer - c) Is a subset of data

• What does the tracking code in Google Analytics do?

  • a) Connects data to your specific Google Analytics account
  • b) Does not send data back to your Google Analytics account for reporting
  • c) Tracks changes in your AdWords account
  • d) Does not identify new and returning users

  Answer - a) Connects data to your specific Google Analytics account

• What are cookies?

  • a) Are .jpeg files with small pieces of data
  • b) Are .csv files with small pieces of data
  • c) Are .xl files with small pieces of data
  • d) Are text files with small pieces of data

  Answer - d) are text files with small pieces of data

• How long is a default session in Google Analytics?

  • a) 15 mins
  • b) 30 mins
  • c) 60 mins
  • d) 90 mins

  Answer - b) 30 mins

• What is a session?

  • a) A session is a group of user interactions with your website that take place within a given time frame
  • b) A session is a group of user interaction with your website that take place within a given month
  • c) A session defines the device types that a user might be using to browse your website
  • d) A session is a location of a user

  Answer - a) A session is a group of user interactions with your website that take place within a given time frame

• Which of the following is the most important metrics for email marketing?

  • a) Open rate
  • b) CTR
  • c) Click rate
  • d) All of the above

  Answer - d) All of the above

• What is the full form of CRO?

  • a) Cost Rate Optimization
  • b) Conversion Rate Optimization
  • c) Click Rate Optimization
  • d) None of the above

  Answer - b) Conversion Rate Optimization

• Which of the following is most common areas where companies evaluate CRO?

  • a) A/B testing
  • b) Customer Journey Analysis
  • c) Segmentation
  • d) All of the above

  Answer - d) All of the above

• ____ The process of earning a commission by advertising the products of others (or a company).

  • a) Affiliate marketing
  • b) Shopping
  • c) Purchasing
  • d) None of the above

  Answer - a) Affiliate marketing

• What are the impacts of Online Reputation Management?

  • a) Segmentation, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment
  • b) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Customer Journey Analysis
  • c) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment
  • d) None of the above

  Answer - c) Increase Sales, Build Credibility & Trust, Online Insight, Reveal Your Best Sight, Recruitment

• The focus of Web Analytics is to understand the?

  • a) Users of a site
  • b) User behavior
  • c) User activities
  • d) All of the above

  Answer - d) All of the above

• Amongst the following which is the correct Google Ads Account Structure?

  • a) Account, Campaign, Ad Groups, Keywords & Ads
  • b) Account, Campaign, Keywords, Ad Groups, & Ads
  • c) Account, Ad Groups, Campaign, Keywords, & Ads
  • d) Campaign, Account, Ad Groups, Keywords & Ads

  Answer - a) Account, Campaign, Ad Groups, Keywords & Ads

• What is the character limit per Tweet?

  • a) 140
  • b) 280
  • c) 120
  • d) 145

  Answer - b) 280

• What do the acronyms PA, DA, and PR stand for?

  • a) Personal authority, domain authority, parked rename
  • b) Page authority, domain age, page rank
  • c) Page authority, domain authority, page rank
  • d) None of the Above

  Answer - c) Page authority, domain authority, page rank

• Search engine optimization process The process of ___________ a website or web page in search engine results.

  • a) Affecting the visibility
  • b) Generating Cached Files
  • c) Getting Meta Tags
  • d) None of these

  Answer - a) Affecting the visibility

• SEO helps to improve the volume and ___________ to a website.

  • a) Look and Feel
  • b) Advertisement
  • c) Quality of traffic
  • d) None of these

  Answer - c) Quality of traffic

• The process of downloading data from all web pages linked to a website

  • a) Indexing
  • b) Calculating Relevancy
  • c) Crawling
  • d) Processing

  Answer - c) Crawling

• ----------- are the complex softwares that perform the task of Crawling a website.

  • a) Spider
  • b) Boat
  • c) Crawler
  • d) All of these

  Answer - d) All of these

• ---------- refers to the practice of presenting different content or URLs to human users and search engines.

  • a) Cloaking
  • b) Fooling
  • c) Tapping
  • d) None of these

  Answer - a) Cloaking

• What is the technique called of repeating keywords in the Meta Tags

  • a) Meta Tag Hijacking
  • b) Meta tag Stuffing
  • c) Meta tag Cloaking
  • d) None of these

  Answer - b) Meta tag Stuffing

• Dynamic Pages are more SEO friendly than the Static pages !

  • a) FALSE
  • b) TRUE

  Answer - a) FALSE

• --------- is a search engine developed by Microsoft.

  • a) Google
  • b) Yahoo
  • c) Alta Vista
  • d) Bing

  Answer - d) Bing

• What is the process of copying file from remote server to local drive called ________?

  • a) Uploading
  • b) Refreshing
  • c) Downloading
  • d) Browsing

  Answer - c) Downloading

• Which of the following options tends to unsolicited electronic messages?

  • a) Spam
  • b) Consent marketing.
  • c) Opt-in email.
  • d) Opt-out email

  Answer - a) Spam

• What of the following form of marketing is suited to generate awareness about a brand or promotion?

  • a) Email marketing
  • b) Affiliate marketing
  • c) Viral Marketing
  • d) None of the above

  Answer - b) Viral Marketing

• What is following not true about digital marketing?

  • a) Digital marketing is any form of marketing products or services that involves electronic devices.
  • b) Digital marketing can be done online
  • c) Digital marketing is often referred to as online marketing, internet marketing or web marketing
  • d) Digital marketing cannot be done online

  Answer - d) Digital marketing cannot be done online

• How many main pillars of digital marketing?

  • a) 4
  • b) 3
  • c) 2
  • d) 5

  Answer - c) 2

• Digital marketing includes_____________

  • a) Voice broadcast
  • b) Podcasting
  • c) RSA
  • d) Both A and B

  Answer - d) Both A and B

• Who among the following developed Digital marketing?

  • a) Philip Kotler
  • b) Bruce Clay India
  • c) Kem Thompsan
  • d) Justin Hall

  Answer - a) Philip Kotler

• Which of the following refers to Search page engine optimization?

  • a) Programming keywords into a website
  • b) The number of search engine sites a website
  • c) The number of search engine sites a website
  • d) Amount of links coming into your website

  Answer - a) Programming keywords into a website

• Which of the following latest major change in functionality is added to Facebook?

  • a) Splitville
  • b) Farmville
  • c) Timeline
  • d) Newsfeed

  Answer - c) Timeline

• Which of the following is the best way to improve your search engine ranking?

  • a) Video
  • b) Blog
  • c) Using a lot of graphics per page
  • d) Having at least 500 words of text per page

  Answer - b) Blog

• Which of the following is not a traditional form of digital marketing?

  • a) Radio
  • b) Billboard
  • c) TV
  • d) All of the above

  Answer - d) All of the above

• What of the following point is not true about digital marketing?

  • a) Digital marketing can be done online
  • b) Digital marketing is any form of marketing products or services that involves electronic devices.
  • c) Digital marketing cannot be done online
  • d) Digital marketing is often referred to as online marketing, internet marketing or web marketing.

  Answer - c) Digital marketing cannot be done online

• How many main pillars are there in the field of digital marketing?

  • a) 2
  • b) 3
  • c) 4
  • d) 5

  Answer - a) 2

• SEO stands for_______

  • a) Search Engine Optimum.
  • b) Search Engine Optimization.
  • c) Search Electronic Optimization.
  • d) None of the above.

  Answer - b) Search Engine Optimization

• If a website's search engine saturation to a particular search engine is 30%, what does it mean?

  • a) Only 30% of the pages of the website will be indexed by the search engine.
  • b) 30% of the websites pages will never be indexed.
  • c) 30% of the webpages of the website have been indexed by the search engine.
  • d) None of the above.

  Answer - a) It means 30% of the webpages of the website have been indexed by the search engine.

• Which of the following items search engines don't admit?

  • a) Keyword stuffing.
  • b) Buying links.
  • c) Poor user experience.
  • d) All the options.

  Answer - d) All the options

• Which of the following is required for SEO site content?

  • a) Meta descriptions.
  • b) Title tags.
  • c) Both 1 and 2.
  • d) None of the above.

  Answer - c) Both 1 and 2

• Which of the following factors influence the Google PageRank?

  • a) The text used to describe the inbound link to a page of a particular website.
  • b) The total number of inbound links to a page of a web site.
  • c) The subject matter of the site providing the inbound link to a page of a web site.
  • d) The number of outbound links on the page that contains the inbound link to a page of a web site.

  Answer - d) The number of outbound links on the page that contains the inbound link to a page of a web site

• Which of the following free tools or websites could help you to distinguish which part of the city in the world has the most maximum search for the keyword: "six sigma"?

  • a) Alexa.
  • b) Google Trends.
  • c) Google Tracker.
  • d) WordTracker.

  Answer - d) WordTracker

• Which of the following pages are associated with other search engines?

  • a) Crawled pages.
  • b) Indexed pages.
  • c) Unindexed pages.
  • d) Root pages.

  Answer - b) Indexed pages

• FFA pages stands for __________

  • a) Free for Alternative links.
  • b) Free for All Search Engine
  • c) Free for All links.
  • d) Free for Alexa.

  Answer - c) Free for All links

• Which of the following search engines gives a popular list of the topmost searched keywords?

  • a) Google search engines.
  • b) Yahoo search engines.
  • c) Bing.
  • d) Lycos search engines.

  Answer - d) Lycos search engines

• What is Social Media Marketing?

  • a) A way to communicate with customers on social media forum to increase the performance of the business.
  • b) Software.
  • c) Hardware.
  • d) All of the above.

  Answer - a) A way to communicate with customers on social media forum to increase the performance of the business

• Social media marketing sharpens on ___

  • a) Social platform.
  • b) Individual shop.
  • c) Wholesale.
  • d) All of the Above.

  Answer - a) Social platform

• What are the most famous 7 M's in the field of marketing?

  • a) Machine, Market, Money, Management, Message, Mission,Man.
  • b) Mindset, measure, model, map, make, modify, and monetize.
  • c) Both A and B.
  • d) None of the above.

  Answer - a) Machine, Market, Money, Management, Message, Mission,Man

• From the following identify the different types of E-commerce?

  • a) B2B.
  • b) B2C.
  • c) C2B.
  • d) All of the above.

  Answer - d) All of the above

• Which of the following factor is important in increasing a page rank?

  • a) Paying for position.
  • b) Static content.
  • c) Quantity of links from other highly ranked pages to your site.
  • d) No contact information.

  Answer - c) Quantity of links from other highly ranked pages to your site

• What is meant by the term "Micro-Blogging"?

  • a) post very short entries.
  • b) Blogs which are posted by companies, not individuals.
  • c) post very long entries.
  • d) Blogging from mobile devices.

  Answer - a) post very short entries

• What is meant by the term “social media optimization”?

  • a) Creating content which easily creates publicity via social networks.
  • b) Writing clear content.
  • c) Creating short content which is easily indexed.
  • d) Hiring people to create content for social networks.

  Answer - a) Creating content which easily creates publicity via social networks

• What are the advantages we get out of Social Media Marketing?

  • a) It can show your brand in front of people much more quickly and easily.
  • b) Increased traffic.
  • c) Higher conversion rates.
  • d) All of the above.

  Answer - a) It can show your brand in front of people much more quickly and easily

• Social networks have a great information-sharing ability. As such, they are a large distribution channel for ____.

  • a) Customer feedback.
  • b) Viral content.
  • c) Exclusive coupons.
  • d) Marketing messages.

  Answer - d) Marketing messages

• Which one is the best option for purchasing through traditional marketing or social media marketing?

  • a) It depends upon the customer's point of view due to the lack of time and money or their satisfaction.
  • b) Social media marketing.
  • c) Traditional Marketing.
  • d) None of the above.

  Answer - a) It depends upon the customer's point of view due to the lack of time and money or their satisfaction

• A detailed stated account of shortlisted new ideas in meaningful consumer terms is best categorized as

  • a) Phase.
  • b) Screening.
  • c) Raw-material screening.
  • d) Concept.

  Answer - d) Concept

• The tendency of complex understanding related to the performance of market offering is called

  • a) Relative advantage
  • b) Complexity
  • c) Communicability
  • d) Compatibility

  Answer - b) Complexity

• Which of the following triggers positive or negative emotions leads to purchase motivation

  • a) Emotional appeal
  • b) Rational appeal
  • c) Moral appeal
  • d) Irrational appeal

  Answer - a) Emotional appeal

• Customers in the growth stage of the life cycle of products are categorized as

  • a) Innovators
  • b) Early adopters
  • c) Middle majority customers
  • d) Laggards

  Answer - b) Early adopters

• Considering non-personal communication carriers, direct mail, magazines and newspapers are acknowledged as

  • a) Online platform
  • b) Print media
  • c) Broadcast media
  • d) Display media

  Answer - b) Print media

• Product development method after analysis of business next step to be practiced is

  • a) Test marketing
  • b) Penetration marketing
  • c) One chanal marketing
  • d) Individual marketing

  Answer - a) Test marketing

• Who is suspicious of change is labeled as

  • a) Late majority
  • b) Early majority
  • c) Laggard
  • d) Early adopter

  Answer - c) Laggard

• Which of the following is reflected in web design??

  • a) Different feature stories appealing to different members
  • b) Content referencing the needs of companies
  • c) Different navigation options appealing to different members
  • d) Status of the business in the purchase decision process

  Answer - c) Different navigation options appealing to different members

• Which of the following is an example of business-to-business services offered by Google application running as a part of customer’s website.

  • a) Google AdWords pay per click sponsored
  • b) Google Apps Application Suite
  • c) YouTube Brand Channel
  • d) Google Search application providing online website

  Answer - c) YouTube Brand Channel

• Which products from the following are linked to procurement?

  • a) Office supplies.
  • b) Raw materials.
  • c) Information systems.
  • d) Furniture.

  Answer - b) Raw materials

• Which goal of a business-to-business website requires gaining permission from a website visitor and other communications carriers?

  • a) Serve.
  • b) Speak.
  • c) Sell.
  • d) Save.

  Answer - b) Speak

• which of the following is the most reliable way to improve search engine ranking?

  • a) Video.
  • b) A blog.
  • c) Having at least 500 words on the page.
  • d) A lot of graphics per page

  Answer - b) A blog

• Which of the following is the main purpose of branding?

  • a) Customers recognize your logo and marketing materials
  • b) Earn trust from your customers
  • c) Promotional materials that match
  • d) A unique tag line

  Answer - b) Earn trust from your customers

• Which of the following marketing techniques are most likely to pay you?

  • a) Pay click advertising
  • b) Using social media marketing
  • c) Posting press
  • d) Article marketing

  Answer - d) Article marketing

• Which of the following is the name of the Hosting Company that is practiced for every external consumer-facing site?

  • a) Verizon
  • b) HP
  • c) Rackspace
  • d) None of these

  Answer - c) Rackspace

• Which of the following is the new content management tool for SWEET?

  • a) Sitecore
  • b) CMS Lite
  • c) Sharepoint
  • d) None

  Answer - a) Sitecore